A New Take on Bloatware

Bloatware is a term for sortware that start off small, fairly well written and intuitive. Then, after each release, more and more features are haphazardly added until you're left with a package that is slow, unstable, and unpleasant to use.

Windows was considered a perfect example of bloatware. By the time Microsoft was working on Windows Vista, their operating system had become a mess. It was buggy and full of security holes. Windows Vista was suppose to fix many of these problems (and it did fix some of them), but in the end, it became so bloated that people literally stopped buying it. Even today, most corporations (the bread-and-butter for Microsoft) still limp along with Windows XP -- an operating system that was released about the same time the first version of Mac OS X made its debut.

Windows Vista became so bad, that it became the butt of many jokes and ruined Microsoft's reputation. Microsoft immediately set to work on Windows 7, removing bloat, cleaning up the interface, making the program so much faster.

Microsoft is also working hard on its reputation of being a stodgy, nerdish, and very uncool company. As part of this effort, they've done some pretty rad things to help promote Windows 7. However, one of thee efforts was a dual promotion with Burger King of Japan with the new Windows 7 burger. This is not a photoshopped picture. This is an actual picture of a Windows 7 burger taken ...I mean stolen... uh borrowed from Burger King Japan's website. I don't know if this is a way to market something from a company that is the very definition of bloatware.

Bon Appetite!